See Yourself Succeed Bus Tour
In April and May 2015, Southern New Hampshire University set out on its second cross-country bus tour, celebrating student success. Planning for the 6-week trip started in November 2014 with the casting process, which I managed. Throughout the pre-production process, I was tasked with building and editing presentation documents, interviewing students and alumni, managing the integrated campaign brainstorming process, and working with our creative team and production company to bring the final concepts to life. My focus was broadcast production, but I also assisted the social media team with casting, scheduling and logistics, and managed the execution of three major events with the help of an event planning vendor.
On the road as a broadcast producer, my role was constantly changing from wardrobe stylist to talent management to client liaison. More than 6 months after the start of creative brainstorming, the first commercial launched in market. There is nothing more satisfying than seeing all your team's hard work come to life on TV.