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Tahoe South — Clearly Campaign

My Role: Associate Creative Director, Content


Goal: Connect with prospective travelers in fly and drive markets for Lake Tahoe—specifically the south shore—across digital channels such as paid social and connected TV.

Solution: Develop a campaign concept flexible enough to work across 4 distinctive seasons that differentiates Tahoe South from the rest of the Lake Tahoe region as well as attract target audiences such as families and affluent adventurers.

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