Visit SLO - Say Hello to the SLO Life Campaign

My Role: Associate Creative Director, Content

 

Goal: Connect with prospective travelers and long-time San Luis Obispo lovers through a new integrated creative campaign, using the newly developed brand platform for Visit San Luis Obispo.

Solution: Develop a campaign concept, called Say Hello to the SLO Life, that reflects the welcoming and charming destination. The campaign needed to work across social media, videos, website, print materials and more.

Hello to the SLO Life Landing Page
Hello to the SLO Life Landing Page
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