Visit SLO - Say Hello to the SLO Life Campaign

My Role: Associate Creative Director, Content

Goal: Connect with prospective travelers and long-time San Luis Obispo lovers through a new integrated creative campaign, using the newly developed brand platform for Visit San Luis Obispo.

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Solution: Develop a campaign concept, called Say Hello to the SLO Life, that reflects the welcoming and charming destination. The campaign needed to work across social media, videos, website, print materials and more.

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