Visit SLO - Say Hello to the SLO Life Campaign
My Role: Associate Creative Director, Content
Goal: Connect with prospective travelers and long-time San Luis Obispo lovers through a new integrated creative campaign, using the newly developed brand platform for Visit San Luis Obispo.
Solution: Develop a campaign concept, called Say Hello to the SLO Life, that reflects the welcoming and charming destination. The campaign needed to work across social media, videos, website, print materials and more.