Gabbi Hall
My Role: Creative Director
Goal: Santa Monica Travel & Tourism represents one of the most iconic destination brands in the world. This iconic Southern California beach city was at a point of change—new properties coming into the destination, a need to focus on midweek and off season travel, and an opportunity to evolve their brand in a more sophisticated, edgy and exciting platform and visual identity.
Solution: The Noble Studios team collaborated with the Santa Monica Travel & Tourism team on a new brand platform, brand/tagline, visual identity and integrated campaign to bring them into a new era as an organization and destination including a custom photo and video production.
More About the Change: The Noble Studios team needed to produce a quick video for the SMTT to share the brand process and output with stakeholders and internal team members. This video gives a bit more detail.
