My Role: Creative Director

 

Goal: Travel Nevada markets tourism across the state. While Las Vegas, Reno and Lake Tahoe dominated consumer perceptions, the heart of Nevada is full of off-beat, creative and wild things to see and do. We needed to shift perception of the state from "just desert and gambling" to "an exciting state with uncommon curiosities and delightful contradictions." The brand also need to stand out from the competitive set and their rugged and outdoor recreation-focused activities. 

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Solution: The Noble Studios team collaborated with Travel Nevada to establish a new brand platform, brand line, visual brand expression and ultimately, a new brand campaign for the U.S. and international markets including an on-site virtual reality activation in cities like Chicago and Seattle to promote Nevada's dark night skies. View the website at TravelNevada.com

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