Visit Lake Tahoe - Rules to Lake By

My Role: Creative Director, Noble Studios

 

Goal: To support Visit Lake Tahoe's vision to be a leader in destination marketing and promoting sustainability while changing behaviors that hurt the natural beauty. Of course, this needed to be approached in a relatable way, loved by locals and visitors alike.

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Solution: Develop the Rules to Lake By and a supporting visual approach to promote responsible tourism behaviors such as picking up trash, parking in designated areas and protecting the awe.​ We used a local artist to develop the work for each rule and collaborated with our paid media team and PR partners to create an always-on campaign.

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Awards: 2025 Platinum HSMAI Adrian Award for Multi-Channel/Integrated Marketing, 2026 American Advertising Awards - Judge’s Choice and Gold Integrated Consumer Campaign

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