Visit Lake Tahoe - Rules to Lake By

My Role: Creative Director, Noble Studios

 

Goal: To support Visit Lake Tahoe's vision to be a leader in destination marketing and promoting sustainability while changing behaviors that hurt the natural beauty. Of course, this needed to be approached in a relatable way, loved by locals and visitors alike.

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Solution: Develop the Rules to Lake By and a supporting visual approach to promote responsible tourism behaviors such as picking up trash, parking in designated areas and protecting the awe.​

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