Travel Nevada x Deso Supply Co. Partnership

My Role: Creative Director, Noble Studios

 

Goal: To allow Nevadans and Nevadans-at-Heart to wear their Nevada pride while promoting rural Nevada exploration and supporting a local business.

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Solution: Travel Nevada partnered with Deso Supply Co., a Reno-based, outdoor clothing brand, to produce a line of hats, beanies, t-shirts and fleeces. The first collection, officially launched in Spring 2025, promoted 6 out-there towns: Verdi, Winnemucca, Baker, Goldfield, Mesquite and Jarbidge. Each city was represented by custom art work—illustrated by a Nevada artist and inspired by makes those places special.

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The line was promoted by an integrated campaign including paid media, influencers, media, organic social, email and a launch party at Deso's headquarters.

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