My Role: Associate Creative Director, Content

 

Goal: Launch Morgan Hill, California's first tourism campaign, and overcome it's stereotype as a sleepy suburb of San Francisco.

​

Solution: The Morgan cHill campaign plays on the chill vibes of the destination—no crowds, wine tasting, fine dining, hiking and more. The photo and video shoot conducted for this campaign captured key components of the destination using real locals, and the imagery was strategically chosen for each target audience.